Hi my name is Bob Thompson and like you I'm a Network Marketer. I have been since 1991... both online and offline... I'm also a Business Process Re-Engineer and qualified Procurement Executive.

Like you also, I'm in MLM to make money...

Now what I'm going to share with you today is the result of my extensive review of the process of MLM business building on the Internet.

I'm a strong advocate of the Internet and MLM; however I'm not an advocate of the online rat race...

My goal with this site is simply to alert you to a way everyone can make more money in MLM... not unreasonable you may think... after all, MLM is all about helping each other earn more money, isn't it!

You'll appreciate that I'm not anti MLM... however I am anti the many wasteful, inefficient and ineffective MLM business building processes which you and I a're asked to perform on a daily basis!

Very importantly, as Network Marketers, you and I take ALL THE RISK in finding and keeping our respective downlines and customers, and in selling products/services from which we get paid.

And in today's market, most of our Customers and Downline have NO loyalty!

If we get 'MLM' wrong, then that's it... we're all finished... we've lost money! We've lost our business, we've got upset family relationships, and we're de-motivated... plus our plans of financial security and wealth have just evaporated!

If this isn't what you want... please read on!

My motivation in this site is to show you an alternative MLM business building strategy, one which has nothing to do with marketing, or web sites or even attraction marketing!

Of course, in business we all need to attract buyers and sellers, however the Solution I'm offering you today is not based purely on attraction marketing!

If you embrace this solution you might just be able to help hundreds, if not thousands of other people make money in MLM... and that will probably propel you into the MLM big league!

You'll also be pleased to note that what I'm offering you isn't just for the next 10 or 100 people... it's for everyone! That's right... all estimated 30 million Network Marketers around the World can benefit from this methodology... and so too can the millions more people who are not currently interested in MLM, but who are nevertheless still looking for income opportunities online.

So, without any further ado, let's get going... and let's have some fun!

Sincerely

Bob Thompson, Founder MLM Friends Platinum Club

This is NOT about Attraction Marketing

Have you heard the term attraction marketing? Basically it means attracting prospects into your business funnel who are targeted and looking for what you have to offer.

Network marketers using old school methods generally missed the mark when trying to attract prospects to their primary business opportunity.

They just didn't know any better and followed the methods presented to them by their upline. In a nutshell, old school prospecting meant making a list of names and:

- contacting friends and family and telling them you had something they needed to see or

- using the dreaded 3 foot rule, that is, anyone who was within arms length was fair game to hear about your offer or

- contacting people you meet on a regular basis such as the local shop owner and telling them they needed to look at this because if they didn't, they would be making a big mistake.

The problem with this type of prospecting is it's untargeted. The truth is, not everyone is looking for a business opportunity and no amount of convincing on your part is going to get them to even take a look at your offer.

It's hit and miss prospecting and from a business point of view, unprofessional. The sad fact is that the majority of network marketers still use these methods everyday and wonder why their
business doesn't grow.

The internet is a powerful playing ground for attracting prospects and has enormous advantages over offline methods.

For example, you can immediately brand yourself online with your own website and blog which is not a clone of what everyone else is using.

Your prospecting area suddenly expands - you now have the ability to reach out to targeted prospects all over the world.

And best of all, you can set your marketing up in such a way that prospects actually seek you out to get more information. That is, you target people who are really wanting to hear from you.
And better still, the leads you generate are fresh unlike those you purchase from lead providers.

That's the core principle of attraction marketing.

However, dare I say... attraction marketing is better than old school network marketing online... but it's still not foolproof...

You see, attraction marketing forgets one very important factor!

Which is simply this... the Biz Op Supply Market is over subscribed.

In other words, there are too many of them... and they are diluting the very duplication needed for MLM success!

In our excitement, we Network Marketers are falling over ourselves to promote these opportunities... yet:

• We have no idea how good these opportunities are
• We have no measure of business performance or success
• We have no idea of Company attrition

We don't really know where we should spend our money or put our effort!

This is the real reason why MLM fails...

OK now we're going to go into some new territory... please bear with me, because it'll be worth it...

Do a search on Google for 'MLM' and you'll find 38,500,000 results... (that's 38 and a half million...)

Do a search on Google for 'Network Marketing' and you'll find 48,200,000 results...

Do a search on Google for 'Home Based Business' and you'll find 77,300,000 results...

Do a search on Google for 'Make Money at Home' and you'll find 32,800,000 results...

In other words the interest in MLM is high!

Do a search on Google for 'Attraction Marketing' and you'll find 585,000 results...

Which is great news, because people are now starting to realise that MLM isn't just about advertising their biz-op online... it's about people working together... people collaborating... people developing duplicating downlines...

However, things now go downhill a little...

Do a search on Google for 'MLM Collaboration' and you'll find 364,000 results...

Do a search on Google for 'Best MLM' and you'll find 596,000 results...

Do a search on Google for 'MLM Duplication' and you'll only find 212,000 results...

But do a search on Google for 'MLM Teamwork' and you'll find only 113,000 results...

But!

Do a search on Google for 'Make money online doing nothing' and you'll find 687,000 results... which is over 6 times the number of results which you'll find on 'MLM Teamwork' and even more than 'Attraction Marketing'.

Now as much as you have to admire Google; Google lives on key work relevancy and popularity...

And unwittingly, an online MLM monster has been born!

For example, and as you can see from the results above, the keywords 'Teamwork' and 'Duplication' and 'Top Performing MLM' together account for less results than 'Make money online doing nothing'...

More disturbing is the fact that 'Top Performing MLM' on Google accounts for only 55,200 results.

Why is that?

It's no wonder that attrition is at over 80%... and it's no wonder that over 90% of home based businesses fail!

We sign up to online MLM and Business Opportunities in the mistaken belief that the speed, low cost and reach of advertising will drive hundreds and thousands of people into our downline.

We expect... that's right we expect other people who we don't know (or perhaps do know) to spend their time and money building a business with us... and yet many Sponsors don't even give their paying downline a second thought after signup.

It's time for change...

It's time for more cooperation and transparency of top performing MLM opportunities...

It's time we worked together in those opportunities which deliver success for more and more people.

And we want to do it with proof that we're making the right decisions...

• A completely new MLM perspective that can get you plugged into like-minded people for real and sustainable business growth...
• An opportunity to build your business once; this is cheaper on the wallet as and could take only a fraction of the time to succeed...
• An opportunity to see behind the hype and marketing of online biz-ops; check out our MLM Scambuster Software...
• The possibility of building a huge Affiliate Income with us; over $30,000 a month in fact...
• The chance of actually succeeding in MLM for once...
• And what about finally being aboe to make the money you always dreamed of...
• Pay off the loans...
• Buy the new house...
• Travel...
• Resign from work...
• Have a positive cash flow...
• Take life easy for once...

With millions of people working together in our Team... we can all achieve extraordinary results...