Tip Sheet Sixteen: MLM Home Office
Business Building Guidelines
Every
MLM Home Office has its own ideas on how you should be promoting
their MLM Business.
Many
have hired the best copywriters or top sponsors to create
the processes and documentation for their Distributors.
In
addition most provide Distributor Sites which you can promote.
When
you distil these processes down, they are all fairly similar:
Sign
up
Buy/use/consume
the product (note their will be Country specific restrictions
on first order quantities)
Sign
up to autoship (many expect their Distributors to buy
a certain quantity, but you should never buy beyond ones
means)
Believe
in the product (only if it provides real benefit and value
for money, however this doesn't mean everything needs
to be cheap)
Promote
the product
When
you analyse these processes, you'll not be surprised to
find the following:
You
are responsible for your own 'Due Diligence' - in other
words it's up to you to ensure you're making the right
signup decision
You
have discretion where to advertise and build your Business
- in other words you have the sole responsibility to find,
sponsor and nurture prospects
Put
another way, regardless of which MLM Business you choose
to sign up to, you ultimately define your Business Strategy.
If
you get your Business Strategy wrong then your Business
will not be around for long.
Clearly,
if more than 95% of Network Marketers are not making any
money, then it's pretty clear that most have got their Business
Strategy wrong, even though they're following the usual
Home Guidelines as shown above.
Go
into the detail of what a correct Business Strategy is and
you'll find the following:
More
robust MLM Opportunity selection
Better
understanding of collaboration and how to achieve it
Adherence
to Company Guidelines
Many
Home Offices put a lot of effort in the third reason
'adherence to Company Guidelines '
Remember:
Sign
up
Buy/use/consume
the product (note their will be Country specific restrictions
on first order quantities)
Sign
up to autoship (many expect their Distributors to buy
a certain quantity, but you should never buy beyond ones
means)
Believe
in the product (only if it provides real benefit and value
for money, however this doesn't mean everything needs
to be cheap)
Promote
the product
But
we all know that many Distributors never adhere to the above.
But
ever thought why ?
Actually,
it's a bit of a chicken and egg scenario which comes
first?
The
'Strategy' or the 'Adherence to Home Office Guidelines'?
Clearly
if the Strategy is wrong then few will be interested in
cementing themselves to Home Office Guidelines
And
if no one is adhering to Company Guidelines, i.e. signing
up to autoship and/or buying product in a timely manner
then clearly there is no individual or collective strategy
that everyone can see value in and build on.
When
you boil MLM down today, it really is many people not earning
money looking to sponsor others who want to make money.
It's
no wonder that MLM doesn't work when the majority of people
have been provided with little more than a Distributor mentality
and 'closed shop' strategy where everyone just signs up
to one of the 500 different MLM opportunities out there
and then promotes it like mad!
It's
clear this process is flawed and simply doesn't work from
a Distributor point of view because so few people can make
their Business profitable.
From
a Home Office point of view, this process works fine, and
that is proven by the fact that the Industry turns over
billions of dollars annually across many, many Countries!
Analyse
the challenges we all face some more and you'll realise
that if there was a proper selection process combined with
a real collaborative strategy between Network Marketers,
then the potential for real downline growth is immense.
And
this would happen even with an imperfect Industry, when
you take into consideration the fact that humans are a finite
resource, meaning there aren't enough people to optimise
everyone's downline.
Having
the right individual and collective strategy combined with
an adherence to Home Guidelines, remember:
Sign
up
Buy/use/consume
the product (note their will be Country specific restrictions
on first order quantities)
Sign
up to autoship (many expect their Distributors to buy
a certain quantity, but you should never buy beyond ones
means)
Believe
in the product (only if it provides real benefit and value
for money, however this doesn't mean everything needs
to be cheap)
Promote
the product
These
are the real keys to MLM success.
STRATEGY
+ RIGHT BUSINESS + COLLABORATION = MASSIVE SUCCESS
In
a nutshell this is what the MLM Friends Club is really all
about ensuring Distributors make the right Business
Decisions, select the Right Opportunities and then enable
a market that can follow their lead.
Only
if individual Distributors see the failures of the current
'system' can we move forward and start to collaborate together
for enhanced profits.
We
cannot ever hope to reduce downline attrition or expect
people to sign up to autoship or buy product at the appropriate
time, unless and until we can change the wider Business
Methodology and Strategy that goes hand in hand with our
Home Office Business Building Guidelines.
The
MLM Friends Platinum Club is the catalyst to achieve extraordinary
collaboration and results for the most ordinary Distributor
who has neither the time nor the money to spend thousands
of dollars advertising or many hours away from the Family.
Ultimately,
it's up to all of us to understand the strengths and weaknesses
of our Industry before we can capitalise on it, especially
in today's highly competitive and fragmented market.
So!
Are
you up for a bit of MLM collaboration?
Are
you ready to look at MLM with fresh eyes?
Are
you ready to consign the old costly and inefficient ways
to the History Books?
Then
come and see what the MLM Friends Platinum Club could do
for you?