Tip Sheet Eighteen: We're in Business
for Ourselves and Each Other
A
quick question for you!
What
do you think of the statement so often put out by MLM Home
Offices?
"With
us you're in business for yourself but not by yourself"
Do
you think this sums up the Industry effectively enough?
Don't
you think this statement is too inward looking?
Mmm?
It's
interesting isn't it?
When
we're looking for Home Business Opportunities, we naturally
assume that we're going to play the role of Distributor
or Agent or Seller
And
with that comes the thought 'can I sell this?'
What
also comes to mind is "what will my family and friends
think about the fact that I'm going to be a Distributer,
a.k.a. an Agent or Seller for these people.
(We
think that this is the totally wrong way to think about
an MLM Business but more of this later)
The
moment we sign up to an MLM Business Opportunity, we're
up and running starting to look for ways to advertise and
sell our chosen product and opportunity.
Then,
once we've identified prospects, we meet them and 'sell'
our opportunity to them. We overcome where possible any
of the objections people have and then let them make their
own mind up then the whole process starts again.
Once
our prospects have joined, we help them raise their first
order, have them sign up to autoship and then set about
helping them find their downline.
And
this happens right across the World, where hundreds of Opportunities
compete!
But
when they don't join or when they don't sign up to
autoship
or worse still, if they silently disappear from trace after
signing up, without you ever knowing the reason why
what then?
Is
there any logical reason why MLM doesn't appear to work
for the majority?
Is
it because we're each so insular?
Is
it a lack of trust between us?
Is
it a lack of communication?
Is
it a lack of understanding what we need to do?
Is
it because the Industry is so focused on the one to one
relationship between Sponsor and Prospect to the exclusion
of all else?
Or
is it about what we think the Industry is about
and how we feel we fit into that?
Mmm?
Aren't
there better ways to think about and operate a MLM Business?
Mmm?
So,
why do the majority of downlines disappear after a few weeks
and months?
Why
can't people create real profitable MLM business with growth
that is sustainable?
Or
is MLM just the way it is because that's the way it is and
it'll never change?
Mmm?
Maybe
we're thinking about MLM in the totally wrong way?
Right
now, don't we view ourselves as Distributors!
As
Agents and Sellers of Product that comes from a Corporate
Body isn't there a whole of accompanying baggage too?
For
instance:
Is
this really for me?
Can
I sell this?
Who
can I sell to?
How
much time can I afford to spend advertising?
You
can see in this situation why so many people struggle with
MLM you can see why it takes so long to make a decision
and why, very often no positive action is ever taken by
the majority of participants.
You
see, often as Distributors of an MLM Home Office we see
ourselves as no more than an extension of their Sales Department.
And who wants to be that?
Then,
if no one can see any signups on the horizon, why should
they sign up to autoship or buy any product?
It's
a self defeating cycle of inaction which just screws up
the opportunity for everyone!
So
what now?
How
do we move on?
You
know, we're ALL responsible for our own and our collective
success AND we're all responsible for the types of message
we put out to others.
All
this Get Rich Quick nonsense
The
hype the best product in the World the latest
blah, blah, blah it's all nonsense!
Instead,
shouldn't we see ourselves as someone who is a part of a
revenue generating team of Business People who get value
from operating together?
Clearly,
if we cannot operate together and do the very things we
need to do then there is no business and no hope for anyone
involved in MLM.
If
we only care about ourselves and have no regard for, or
interest in, how someone 9 levels below us is going to succeed,
then we deserve to fail.
Conversely
If
we only care about ourselves and have no regard for, or
interest in, how someone 9 levels above us is going to succeed,
then we deserve to fail too.
Which
means our entire thinking has to change!!
We
all have to take responsibility to learn not just the basics
of MLM, but how we can actually optimise the Industry for
everyone.
And
that's precisely what the MLM Friends Platinum Club is designed
to do.
What
point is there continually competing in over 500 different
MLM Opportunities?
What
point is there for having large numbers of people jump from
one opportunity to another in quick succession when their
role as Distributor yields nothing?
What
point is there, signing up to many different MLM Opportunities
all at the same time?
What
point is there in keeping the way we all promote MLM the
same, when in the main it doesn't work for the majority?
And
what is it going to take for the millions of people in MLM
to wake up and move away from the inefficiencies of our
Industry and our current thinking?
For
anyone to become truly efficient means that others need
to become efficient too.
That
starts with what we all believe we are and what our part
to play actually is.
Now
the messages coming from Home Offices stating 'you're in
business for yourself but not by yourself' is pure nonsense
it's designed to make you feel warm and want to align yourself
with the Business in question.
If
this is so then, why do we take all the risk finding Customers?
In
reality when a Business says "you're in business for
yourself but not by yourself" - this just means that
it is there, to support you with product and a back end
sales and delivery mechanism needed by all Sales people
to do their job.
However
for us to succeed in MLM shouldn't we need ditch this mentality
and embrace this instead:
"We're
in business for ourselves and for each other"
In
other words:
All
of us as Distributors need to operate cohesively together
NOT against each other and that requires the right mindset
up front, before we ever sign up to an opportunity.
For
example:
Which
Business should we ALL sign up to, to maximise growth
and income?
What
is the best way to sell this collaborative methodology
NOT the product?
You
see once we know where best we should be putting our cash
and time effort, all we need to do is focus on finding the
RIGHT UPLINE and DOWNLINE.
When
we focus on each other
When
we have trust in each other
When
we are credible collectively
When
we act together in terms of purchasing product and
signing up to autoship
Then
we have a basic platform for growth.
Yesterday
I read a post which said, do we build our downline wide
or deep?
Rather
an academic question I thought, given most people fail to
sponsor anyone.
When
we focus on the irrelevancies like his, we tend to lose
focus and lose touch with reality.
Our
reality as Network Marketers is to create LONG TERM business
that:
Is sustainable through product benefits
Where
there are strong relationships with our upline and downline
Where
we ALL do exactly as required when it's required
Where
we ALL help each other
Where
we ALL use common platforms
Where
there is common understanding and knowledge
When
we can draw on and rely on each other like this, and all
start to make the kind of money we want, then MLM will have
come of age and be a worthwhile asset across society.
This
way, we're all individually and collectively responsible
for actual business growth and profitability.
The
relationships we build must last a lifetime not for
a day or so until someone signs up or leaves
Then
the products we use, must be there for the long term.
We're
kidding ourselves into massive failure if we think just
becoming a Distributor for some Corporate Body is going
to make us a fortune in today's highly competitive market.
It
won't.
It
can't.
But
if we change our thinking and this becomes our rallying
cry:
"We're
in business for ourselves and for each other"
Then
each of us as Distributors can make a difference to each
other.
Then
we won't be afraid to take action. We won't be afraid to
spend our money. We won't be afraid to sign up to autoship.
We won't be afraid to speak with others nor others
with us.
So,
let's move the focus of our thinking to one where:
Every
person is a Strategic Player an important and utterly,
utterly indispensible part of the whole, without whom no-one
would be able to achieve anything.
Isn't
this the future?
When
we think like this, the focus moves from being a Tactical
Seller or Advertiser who is just going through numbers
to a Strategic CEO and Home Business Owner able to
create the necessary awareness, who takes action and who
inspires others to do the same
Now
that's REAL COLLABORATION!
So
then, are you ready for a little collaborative MLM thinking,
and action?
Are
you ready to find out where you should be investing your
time and money?
Are
you ready to find and work with enlightened Network Marketers
who want to be in business by themselves and for each other?
Yes ?
Fantastic!!!
Then
come and join us? It'll only take you a few minutes to sign
up: