Two
people promote two different opportunities; both operate
within the same 'Club' and both receive ads from the other.
Now instead of just ignoring the other, both start a business
relationship and through proactive benchmarking of their
own Business mutually understand which their best options
are. After discovering and discussing their options they
choose to 'work together in one business opportunity.
Why
do this?
There
is an over supply of home business opportunities which fragment
available Network Marketers. Having an understanding of
where best to employ ones time and effort can only be done
through an effective benchmarking process. This brings out
the strengths and weaknesses of MLM Business, helps people
make informed decisions, increases credibility and foster
discussion which in turn speed up the signup process.
Idea
Number Two - Paid Downline spillover
Your
Compensation Plan requires you to personally sponsor two
people. You are lucky enough to be able to sponsor eight
others. Now instead of assigning these fully to 'spillover'
where each remains personally sponsored by you, you choose
to give up four of them and gift them to two of your downline.
This now qualifies the two people in your downline.
Why do this?
If
the two people you help consistently fail to sponsor anyone
then they will not qualify or be eligible to make money
and ultimately they will leave. Losing them is wasteful
and you will not benefit from their volume. By helping them
in this fashion you develop a strong personal bond, you
develop credibility and you reduce downline attrition. Further,
your downline will operate in a similar fashion thus helping
more people succeed. This has the potential to fast-track
everyone up the Compensation Plan. This can be highly effective
if used with Idea One above.
Idea
Number Three - Group transition away from/to
Imagine
you're fed up with your chosen MLM Opportunity and decide
it's best to leave. You tell no one - neither your upline
nor downline. Instead you just cancel your auto-ship and
disappear without anyone knowing. However, collaborative
Network
Marketers
are more astute and through Idea One start to talk amongst
themselves. Collectively, they realise that they're not
in a good position and collectively they choose another
option.
Why
do this?
Gaining
signups costs time and money. Yet it's easy to just 'run
away' when you've lost interest or hope. However, should
you use this idea, you'll find out that others feel the
same as you and are willing to go with you.
Idea
Number Four - Advertising Coops + Measurement
When
we start to advertise online we're introduced to a plethora
of options: such as email, SEO, Articles, Banner Exchanges,
Guaranteed Visitors, Guaranteed Signups, Leads, SafeLists,
Newsgroups, Blogs, Video, Audio, Black Box technology, Press
Releases and so on... Trouble is the options are so many;
it's easy to get sucked into different tactics such that
everyone is advertising in a different way. Therefore, it
makes sense for everyone to use the best solutions rather
than re-invent the wheel.
Why
do this?
How
about better results, conditioning and save money.
Idea
Number Five - Group profiling including video
In
today's frantic marketplace, who should you sign up under
and who should sign up under you? Should it be random or
should there be some science behind it? Surely, MLM shouldn't
be about blindly signing up people without any interaction?
Creating a 'sponsor' profile can help to position you as
a caring individual able to help others achieve their desired
goals and this can be even more powerful if you use video.
Why
do this?
The
MLM Friends Platinum Club has a profiling ability such that
you can present yourself in your best light, which only
dedicated niche profiling can do.
Idea
Number Six - Testimonials and Guestbook
Everyone
involved in a venture should want to sign a Guestbook or
give a Testimonial.
Why
do this?
We
tend to think that Guest-books are less important than other
forms of advertising;
and
testimonials can often appear crafted and 'too good to be
true'. That said, if everyone was to follow a collaborative
approach and sign the same Guestbook and write testimonials
about the same process, how powerful would that be?
Idea
Number Seven - Common business process
There's
no doubt that online MLM is a jungle, where everyone is
making it up as they go along. All good business follows
a robust business process.
Why
do this?
Save
time, have clarity of thinking, create credibility, and
make things easy for others.
Idea Number Eight - Use Video Conferencing
Idea
Number Nine - Joint Prospect targeting
We
all need support, but it doesn't have to be a direct upline
that gives it. Why not share the workload and let your prospect
talk to someone else in your downline? Moreover it doesn't
need to be with the same person each time. What if the whole
Team gets involved?
Why
do this?
Gain
different view points, create more credibility, and share
the work.
Idea
Number Ten - Act in unison
How
often have you watched your backend reporting to see how
many of your downline or free members have acted in a particular
way. For example, imagine you have a downline of say seventeen
people, and each of them is given the opportunity to sign
up to auto-ship. What if only one person signed up? What
kind of message would that give out? How about no one was
confident about the product?
Just
because you have your own small home business doesn't mean
you should act alone, or be on your own or even re-invent
the wheel. Today, given the economic climate we should all
consider acting in unison.
Why
do this?
If
all Network Marketers followed the same process, a lot more
people would be comfortable doing it too! Whether it's as
simple as Signing a Guestbook or writing a Testimonial to
writing a Profile, everyone should consider working together
for the greater good.
Idea
Number Eleven - Look to align yourself with 'power sponsors'
- i.e. People who understand the true value of collaboration
There
are many people involved in Network Marketing today; so
which one do you align yourself with? The one that tells
you how much you'll make? The one who'll ignore you the
moment you sign up? Maybe it's the one who promises to build
your downline for you? Sometimes you just go with gut feel,
or the circumstances feel right? Collaboration ultimately
means joining a higher purpose where all people have the
chance of achieving something worthwhile. That's what the
MLM Friends Platinum Club is really all about - everyone
achieving something worthwhile.
Why
do this?
The
MLM Friends Platinum Club has been created by one person
to help all people. It's the ultimate collaborative framework
for Network Marketers everywhere.
Idea
Number Twelve - Don't think you're on your own
It's
easy to get sucked into a whole host of activities which
your Sponsor or Downline fail to get involved in. However,
it doesn't need to be like this. Collaboration means working
together, offering advice and support where needed either
directly or via posting information. That's why it's important
to change all Network Marketers view points such that Opportunity
Selection and Benchmarking, Advertising, Lead Generation
and Prospect Closing is undertaken more effectively, more
efficiently and for less cost operating together.
Why
do this?
There
are over 30 million people actively engaged in MLM today.
Now that's a lot of experience both in terms of what works
and what doesn't. Isn't it time we put all of this to good
use?
Idea
Number Thirteen - Don't re-invent the wheel
When
we don't collaborate or trust others the only option is
to go it alone. When we're shy or don't know anyone it's
often difficult to reach out to others. And when there is
no information available then it's difficult to make decisions.
In this chaos, it's difficult to know who to follow, so
re-inventing the wheel is often the only option.
Why
do this?
When
people collaborate in Opportunity Selection and Benchmarking;
when people collaborate in Advertising and Lead Generation;
and when people collaborate in closing Prospects the effectiveness
of everyone improves as there is clarity in thought
and
deed. This builds up the levels of trust and credibility
as everyone is working to a common aim.
Idea
Number Fourteen - Meet regularly in one place
Most
Network Marketers focus on the Internet to build their business
as it's perceived to be the most cost effective and fast
way to grow. Yet for many, the Internet has become yet another
rat race where everyone is scrabbling around searching for
places to advertise. There is though, one other option,
and that is for Network Marketers to congregate in one place.
Why
do this?
If
people know where other people can be found, then the focus
shifts from advertising to Business Development. However,
bringing this many people together into one 'online environment'
relies on a sophisticated methodology for people to ascertain
their best options rather than get sucked into scams or
other non value added activities. The MLM Friends Platinum
Club has been designed to provide a framework which everyone
can follow regardless of which opportunity they promote
today.
Idea
Number Fifteen - Give away your time and resources for free
Look
online and everyone is trying to sell you something. For
real collaboration to work, the barriers have to come down
- barriers such as the $30 a month Membership Fee! After
all, it's better for Network Marketers to spend their available
cash on Auto-ship Products rather than other things which
make no material change to their business. That's why all
of the tools and methodology inherent within the MLM Friends
Platinum Club are free as this supports the original ideas
of the web which is to provide free content and information
to others.
Why
do this?
In
today's economic climate times are tough and cash is a premium
that shouldn't be wasted. When we have a collective aim
and higher purpose making a quick buck shouldn't come into
it.
Idea
Number Sixteen - Be open and honest at all times
At
the end of the day, when all else is stripped bare, we only
have our human attributes to fail back on. For our Society
to work, for Network Marketing to work properly we need
to be open and honest with each other. And sponsoring others
in non performing business opportunities or other resources
is damaging to everyone.
Everything we do should be beyond reproach.
Why
do this?
All
of us, as Network Marketers are 'playing' with our financial
future and well-being. When people leave the Industry de-motivated,
frustrated and angry then we've all failed. Although Network
Marketing is often shown in poor light; it has a noble ideal;
and that ideal of helping the ordinary person achieve real
wealth and success needs to be upheld by us all. Collaboration
is the beneficiary of openness and honesty - and being open
and honest underpins collaboration.
Idea
Number Seventeen - Focus on one thing at a time, don't join
multiple opportunities
At
the end of the day, all of us only need to be successful
in one home business. This sums up collaboration quite nicely,
in that we only need to work together in one business. Of
course, that'll never happen, the Market is to rich and
varied; but fewer better opportunities would make the World
of difference especially if everyone operated within a collaborative
methodology.
Why
do this?
There's
no point wasting valuable time, effort and money promoting
more than one opportunity. Isn't it best to focus on just
really good one that will deliver the results you want?
After all, it's impossible for everyone to really collaborate
in more than one opportunity.
Idea
Number Eighteen - Don't expect others to do what you won't
do
There's
a saying, don't expect others to do something you won't
do and clearly this doesn't fit a collaborative model. Of
course if you're willing to collaborate then there's no
reason why we can't all collaborate.
Why
do this?
Collaboration
is a key principle in MLM! Whether we ultimately choose
to collaborate more effectively, efficiently and for less
cost in one, twenty or fifty different MLM Opportunities
is right now immaterial. What is important is that we improve
our collective results through collaboration.
Idea
Number Nineteen - Keep things simple
We
can all collaborate at many different levels and with different
activities; but the key to successful MLM Opportunity Selection
and Benchmarking, Advertising, Lead Generation and Prospect
Conversion is making the process easy to understand and
quick for all concerned.
Why do this?
We
have to recognise that MLM today is a complex environment
that's highly competitive and running on the ideas of millions
upon millions of people. However for MLM to become more
mainstream and acceptable to the remainder of the global
population we all need to work smarter together. If we cannot,
then we'll never appeal to a wider audience or enable more
people to achieve the kinds of income levels they aspire
to.
Idea
Number Twenty - Always remember we achieve more together
than we do alone
All
of the great achievements made by Man over the Centuries
have come from collaboration between people. The Internet
and our collective desire to succeed in MLM doesn't mean
we have to act alone or re-invent the wheel. Nor does it
mean we have to operate inefficiently or ineffectively.
Why
do this?
Life
is tough enough today without making things tougher. Just
look at your own MLM experiences to date. If you're struggling
or not achieving the results you desire then maybe collaboration
is the answer?
Idea
Number Twenty One - Build a strong relationship with your
upline and downline
Every
thing we do as people and Network Marketers is dependent
on others. The relationships we have and develop are vital
to our success tomorrow. It we struggle with relationships
then hiding behind a computer screen to build your business
is not the answer. The key is daily input throughout your
organisation to build trust, credibility and simply be supportive.
Why
do this?
It's
easy to walk away if the relationship with your upline and
downline isn't there. However, it becomes very difficult
to break if the bond is strong, and this is exactly what's
needed to create a future sustainable MLM Business for years
to come.
Idea
Number Twenty Two - Don't ignore the ordinary person
For
example, not everyone can afford autoship, and not everyone
will be able to go onto the maximum level of the compensation
plan
Many people struggle with MLM because they're looking for
that elusive quick win; either via a Big Hitter signing
up under them or by using black hat technology to take short
cuts, (by black hat technology we mean for example ways
to get to the top of search engines with underhand or unorthodox
means). And yet there are countless numbers of people struggling
with MLM today who are just waiting to find better, more
efficient and less costly ways to make money online; we
suggest that a collaborative MLM methodology can boost all
of our efforts and substantially increase our earnings.
Why do this?
The
Internet is great for bringing many people together quickly.
Imagine what it could do toy your business if you decided
to support collaboration and be one of the first to utilise
this thinking.
Idea
Number Twenty Three - Compare results regularly and continue
to discuss, find ways to optimise every ones business
Everything
we do is results based and yet the majority of Network Marketers
will benchmark and compare their primary opportunity as
well as services to support their business. Best practise
organisations continually understand where there business
is and what they need to improve.
Why
do this?
It's
highly likely that 30% to 50% of all Network Marketers fail
to sponsor anyone or make money. Now that's a huge number
when you consider there are over 30 million people actively
engaged in the Industry. Imagine, that's at least 10 to
15 million people losing money or just about breaking even.
Now imagine if just some of them supported you in collaboration
and joined your downline?
Idea
Number Twenty Four - Listen to everyone's ideas and let
everyone participate
The
MLM World is full of people at all levels of comprehension,
skill and experience; and it's a Business Model for everyone
where everyone should be able to progress. A collaborative
approach provides everyone with the ability to contribute
as much or as little as they want as well as help each succeed
and prosper. Who cares if someone struggles to sponsor anyone?
Isn't it better that we all support each other rather than
ignore someone who's struggling?
Why
do this?
We
succeed together and we fail together isn't it better
to succeed?
Idea Number Twenty Five - Build on the strengths of the
Team and every individual
Collaboration
simply means that we ALL work together, using our collective
strengths as well as our collective time and money. Ultimately,
we can all choose to make MLM difficult or easy, costly
or inexpensive
Why
do this?
There
is a lot of waste in MLM, and failure but together
we can minimise this and improve!